Emails are an unfathomable way to generate quality leads and when you are into an online business, email marketing just can’t be ruled out. Generally, every email that is sent to the audience or prospect, or existing customers is said to be called email marketing and it may involve advertisements, business proposals, newsletters, and promotional copies to attract more customers.
Email marketing is defined as the utilization of emails to promote or advertise business products or services with potential clients or prospects so that they can act on it and make a purchase or inquiry. Email marketing is considered a highly efficient form of digital marketing that allows businesses to raise conversions and sales volume. It can be used to convert prospects directly into customers.
Elysian Digital Services has established a remarkable experience in putting the right emails to the right people, thereby increasing sales and conversions. We, at EDS, are proficient in building stunning newsletters and email campaigns that can be fed to a huge online audience to generate great leads and customers for your business.
Before we jump into the importance of email marketing, let’s see some crucial facts about email marketing.
* The number of email users will rise to over 4.6 billion in 2025, which will be almost half of the world population.
*According to analytics, 9 out of 10 businesses choose to do email marketing to distribute their content organically.
*81% of small and medium businesses use email marketing to acquire new customers while 80% of SMBs use it to retain their existing clients.
*According to Statista, over 290 billion emails were sent and received every day in 2019, which is expected to grow to over 345 billion emails in 2022.
*Over 55% of B2B marketers cite email marketing as their prime driver in increasing RoI of business.
Clearly, the numbers, aforementioned, show that there is a great opportunity for online businesses to go for email marketing that will increase their customers and RoI. With over 4 billion email users, email marketing can be considered the number 1 marketing type in digital marketing. So, do you still need email marketing? Check out some of the benefits of email marketing.
Elysian Digital Services uses insightful and collaborative email marketing tools that help in creating stunning and successful email campaigns to engage your audiences and customers. EDS uses prolific email delivery tools to distribute your emails in front of the right audience and customers.
EDS has developed a stringent set of email methodologies to include email auto-responders and email funnels that intend to amplify lead generation and RoI for any business.