If you are even remotely aware of SERPs, then you must have heard about the term “Backlinks.” You can call it Google’s favorite child. Websites with genuine backlinks are considered to be the “good ones” by Google. As a result, these websites get organic traffic and also rank high in SERPs.
This blog walks you through the intricacies of building authority backlinks. Scroll down and get straight to the details!
What on Earth are Backlinks?
You get a backlink when an authority website mentions a hypertext reference to your website. This hyperlinking ensures that an increasing number of readers will come to know that your website exists. Backlinks make your website more visible.
People tend to click on links that appear useful while they are going through a piece of content. As a result, your website can rank higher in SERPs.
If your links are coming from authority websites, famous blogs, and other trustworthy websites, the credibility of your website increases manifolds in the eyes of Google.
Significance of Backlinks
When you get a backlink from another website, the search engines start considering your website as something trustworthy and valuable. It is more like acquiring votes from your acquaintances.
Below given are the major advantages of getting backlinks from authority websites:
Enhanced visibility: Popular pages get more visits. As a result, it is more likely that search engines will visit these popular pages and discover your website and bring you to the forefront. This, in turn, will enhance your website visibility. Your TG will find you out, resulting in high traffic to your website.
Referrals: Suppose you have got backlinks from a few renowned websites. In those cases, their visitors may take a look at your website as well. This happens because they believe that those reputed websites will redirect them to another credible website. Thus you get referral traffic.
Link Building – What Does it Mean?
The process of building backlinks or one-way hyperlinks to any website with the ultimate purpose of enhancing the visibility of your website is called link building. Multiple strategies are using which link building is managed, for instance, leveraging suitable tools, content marketing, broken link building, cold email outreach, as well as public relations.
Is it a High-quality backlink?
Multiple updates, such as Google Penguin, want the backlinks to be of high quality. Now how will you determine if your backlink is a high-quality one or not?
Your page should be linked to an authoritative website. For instance, if your page is linked to a website, say, NYTimes, it will bring huge traffic to your website. And Google will consider this backlink as a high-quality one.
However, getting backlinks from authority websites is not that easy.
Another point you should keep in mind is that the backlinks should come from relevant websites. For instance, if you have a travel and tourism blog and you have got a backlink from a high authority, steel plantation website, that backlink is not going to be considered by Google.
Pro tip: Do you wish to check the authority score of a website? You can use tools like SemRush for this purpose.
How to Start with Building Backlinks?
Here are a few steps that you must try when you are starting with link building. Have a look!
Search for target websites in your niche that welcome guest contributors.
Next, take a look at the blogs that have done well for those websites.
Create a robust pitch and share it with the editors of those websites.
Once they accept your pitch, go on creating quality content. Don’t forget to position the backlink within the first three paragraphs of your post.
Remember that your guest bio must always consist of at least 2 to 3 links to your website.
Network with popular influencers in your niche. Connect and engage with them actively.
Link building 101
Now that you know the basic rules of link-building, you can proceed with an elaborate link-building strategy for your website. Here you go!
Social media: One of the most effective link-building hacks, social media brings you both high as well as average quality backlinks to your website. But always remember that backlinks from platforms like Facebook, Instagram, etc. come under the nofollow backlink type.
Guest posting and blogging: Look for renowned websites that belong to your niche and, at the same time, accept guest articles. Pitch your content idea and offer to write a free or paid post for their website. But you should always write guest posts for reputed blogs.
Press releases: Get in touch with genuine publishers to get ample press coverage for your website. Never go for cheap or low-quality publishers.
You can study the moves of your competitors and keep an eye on how they have proceeded with their stories and who they have approached for press coverage.
Local citations: Aim at getting backlinks from websites like LinkedIn, Google, Yellow Pages, Facebook, etc. Apart from making you look credible, they may also help your TG to locate your business.
It is better to keep building citation profiles every week.
News articles and directories: Try getting your name in the news by connecting with journalists. They are often in search of relevant stories. Use websites like ProfNet and HARO to discover such journalists and writers and get media exposure.
In a nutshell
Backlinks can be immensely beneficial for your website. Increased traffic, enhanced credibility, and improved visibility are some of the greatest benefits of link building. Thus, link-building must be an integral part of your SEO strategy.
Use these tactics if you wish to get quality backlinks for your website. Also, get access to tools that may help you with the process. Investing your time and money in getting backlinks can get you exponential results in terms of SEO strategy.