You’ve built up an audience on your website and want to reach out to them through email marketing but don’t know where to start. Mailchimp is one of the most popular email marketing platforms, allowing you to stay in touch with customers and keep them engaged with your brand. 

To get the most out of your Mailchimp account, try implementing some of these helpful tips and tricks.

Why Use MailChimp for Your Email Marketing

MailChimp is an email marketing service that makes it easy for non-designers to create eye-catching emails, manage subscriber lists and get campaign reporting. It also frees up a certain number of subscribers. 

For instance, you can send 12,000 emails each month for free if you have 2,000 subscribers or fewer. With more than 2,000 subscribers you’ll need a paid plan. 

About Lists

MailChimp for Your Email Marketing offers a variety of lists that can be used for different purposes, such as creating a list for a mailing or newsletter.

To create one, navigate to Lists > Create List and fill out the form.

Once you’ve created your list, you will see two options in the Columns section: members and subscribers. Subscribers are people who have signed up for your emails but have not yet verified their email addresses, whereas members are people who have signed up to get emails from you.

Both columns have a choice on the left that says “members” or “subscribers.”. Click this button to edit either column’s settings, like how often to send updates, what content should go into messages, and more.

List Segmentation

By segmenting your email list, you may customize your communications so that they are more likely to be understood by your audience. These segments can be broken down into demographics, interests, or any other category that you want. 

Here are some tips on how you can segment your email list: 

-If you want to target people based on their interest in a specific topic, create a segment called Fashion Lovers and send them updates about new clothing brands as soon as they’re released. 

–Keeping track of those who have unsubscribed from your list is also crucial. When someone decides to unsubscribe from your emails, this means they no longer want to receive information from you which means it’s not effective content for them. You should try targeting these people specifically by sending them offers or discounts only available through e-mail communication before letting go of the relationship completely

-Create separate lists for different types of campaigns and add subscribers at different times depending on what type of campaign it is. If you’re running an event, adding someone to the event invite list would make sense. If you’re running a contest, adding them to the contest list would make sense.

Designing an Email Template

You have the option of beginning from scratch when creating your template or using one of their templates as a starting point before adding your branding. You can also choose from a variety of pre-made templates that offer different layouts and styles. One of the most popular is called A Clean Newsletter which will provide you with everything needed to create an email marketing campaign. And don’t worry if you’re not a designer. They have plenty of resources available to help get your design skills up to par! 

Check out MailChimp Academy for step-by-step tutorials on everything from email campaigns to automation. The videos are self-paced so you can watch them when it’s convenient for you and at your own pace. 

You’ll find tutorials on designing emails, managing lists, building segments, sending sequences—you name it.

Sending Emails with Successful Subject Lines

Subject lines are one of the most important aspects of email marketing. Your campaign’s success or failure depends on them. Try to include words in your subject line that will lure readers in and grab their attention.

Remember to include your firm name so that recipients can identify the sender of the email! You want people to take action and open up your emails, so don’t be afraid to ask for something from them. You also want to be mindful of what you say in an email because it could be shared by recipients. Don’t say anything too personal or reveal sensitive information like passwords.

Conclusion

Email marketing is one of the most cost-effective ways to promote your business and engage with your customers. A well-executed email campaign should include a goal and an audience that you are trying to reach. Once you have these two things. It’s time to start creating a list of subscribers by collecting emails through opt-in forms and promotions. MailChimp for Your Email Marketing is the best option for you.